Case Study: Angus Robertson MSP

A new site build in WordPress featuring custom booking for online surgeries and complex constituency-based surveys.

A screenshot of the homepage of Angus Robertson's website
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Angus Robertson MSP

A brand new site aimed at establishing a close working relationship with Edinburgh Central constituents: angusrobertson.scot.

Properly GDPR compliant in terms of data usage, tracking and cookies, it features MailerLite Newsletter integration, a ‘Social wall’, multimedia rich posts, constituent surveys via a SurveyHero implementation, and a fully-automated Virtual Surgery system, linked to Zoom API.

There is a full video-library system, non-invasive (no tracking) analytics from Plausible, and everything is tweaked for speed and mobile-responsiveness.

Edinburgh Evening News article

“Being on social media is a given for any modern politician, but the 24/7 nature of maintaining social media profiles means MSP’s websites are often left by the wayside.

When done well, however, websites can still be an effective tool for an MSP and their constituents. Our sites can be a place where local communities come to see the latest news relevant to their area, what their MSP has been doing for them, and to get in touch.

So how do you simplify this for a modern website? Well, it probably won’t surprise you to know MSPs do not get training in web design or coding, so we have been working with professionals to work out how.”

Digital revolution can help MSPs serve their constituents better than before – Angus Robertson MSP

Site features

  • Virtual-surgeries Zoom integration
  • Login protection and 2FA security
  • ‘How-to’ videos on client dashboard
  • Clutter-free user dashboard
  • Custom embedded surveys.
  • Double opt-in mailing lists
  • Mobile-speed optimised